Yogarishima is a Japanese high fashion clothing company featured in Grand Theft Auto IV and Grand Theft Auto V


Its logo depicts a man performing the "plow" position most common in typical yoga exercises. However, due to Rockstar's sexual humor, the logo is more meant to show the man performing auto-fellatio on himself.

Yogarishima is featured in the in-game website under the "High Fashion" shopping section.

It could be a reference to Evisu.


Grand Theft Auto IV

Grand Theft Auto V



  • The name Yogarishima is seemingly a mix between the word yoga and shima, a common suffix for Japanese surnames. Additionally, the word yogaru (良がる) in Japanese is a slang for moaning (during an intercourse).
  • The windows of the Little Italy branch feature the motto "Be a karma chameleon", referencing the Culture Club song "Karma Chameleon".
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