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Yogarishima is a Japanese designer clothing company featured in the HD Universe of the Grand Theft Auto series.

Description[]

The company maintains several stores throughout Liberty City and Los Santos. The logo features a man in the Halasana pose, commonly known as the "plough" pose, which is a staple in many yoga routines and connects to the "Yoga" in the company's name. However, Rockstar's crude humor seemingly twists this into a depiction of the man performing auto-fellatio on himself.

In Grand Theft Auto IV, Yogarishima is featured on the travel guide website Peep That Shit, under the "Shop Till You Drop" section.

In Grand Theft Auto Online, the company appears as a significant livery sponsor for multiple vehicles.

Influence[]

Yogarishima might draw inspiration from Evisu, a Japanese clothing brand known for its specialty in denim, especially jeans. Interestingly, the Designer Slave website in Grand Theft Auto IV reports featuring a large stock of Yogarishima pants, which could allude to this connection.

Locations[]

Grand Theft Auto IV[]

Grand Theft Auto V and Grand Theft Auto Online[]

Gallery[]

Grand Theft Auto IV[]

Sponsorship Liveries[]

Trivia[]

  • The name Yogarishima is seemingly a mix between the word yoga and shima, a common suffix for Japanese surnames.
    • Additionally, the word yogaru (č‰Æ恌悋) in Japanese is slang for moaning during intercourse.
  • The company's slogan, "Be a karma chameleon", references the Culture Club song "Karma Chameleon".
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