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"While other stations' listeners are at school...(piano) we're shoplifting! (guitar riff) V-Rock."
"A relentless collection of hard-rock bangers, brought to you by the inimitable Lazlow. From a time when rock & roll was all about living and playing hard. Featuring classic material from legendary acts like Judas Priest and Ozzy Osbourne."
— GTA Vice City Website
"V-Rock - the home of the vulture. Music is dead, and we're eating its innards! (OW!) V-Rock!"
In 1984, the setting of GTA Vice City Stories, the station was based in Reddick, Florida, and was co-hosted by Couzin Ed and station "intern" Lazlow. By 1986, the setting of GTA Vice City, the station had relocated to Vice City and Lazlow is now the sole DJ following Couzin Ed's dismissal. At that point, Lazlow claims that V-Rock has been on the air for 75 years.
The station's promos often included derogatory comparisons to other stations, mocking the synthesizer-based music played by its competitors while stating that "real men" only listen to the rock music that V-Rock plays. The station's mascot is a vulture, as can be seen in the station's logo. Lazlow would often complain that the bird "got more air time than [he] did".
The station was officially endorsed by contemporary rock artists, including Jezz Torrent of Love Fist, who can regularly be heard in V-Rock's promos. The station also operated a studio adjacent to its Vice City headquarters, which would often be used by Love Fist for their recording sessions. V-Rock also features call-ins from members of the public. The three callers featured in GTA Vice City are Couzin Ed, who vents his anger at Lazlow for "stealing" his job, Mitch Baker, who berates the station because he considers it plays "girl's music", and a man who refers to himself as "Snow Dog". The phone line is also used in GTA Vice City Stories, although in this instance the only caller is a man who insults Couzin Ed.
In GTA Vice City, V-Rock is one of two radio stations to feature original material written and recorded especially for the game, in the form of two songs by the fictitious band Love Fist. The other station to feature original material is Radio Espantoso.
Couzin Ed also says "Comin' atcha live! The bitch is back...", a reference to Tesla's "Cumin' Atcha Live", which is on the station's GTA Vice City playlist. Elton John's "The Bitch Is Back" is also a popular classic rock song, although it doesn't feature on either V-Rock playlist.
Couzin Ed makes a reference to the heavy metal mockumentary This Is Spinal Tap, saying "let's turn it up to 12", an obvious play on 11 being "one louder" than 10 on the guitar amplifier volume control in the film.