- "I make your jobs easier by telling you what to do."
- ― The Celebinator
He threatens Tony Prince's income by spreading bad publicity about Prince's nightclubs on his internet website: youvebeencelebinated.com.
Events of The Ballad of Gay Tony
His slating of Gay Tony's clubs come to an end when beating the blogger up with punches and slaps, Luis Fernando Lopez drops him out of a helicopter to intimidate him before catching him and parachuting him to safety. After parachuting him to safety, he walks away and looks like he had a "little accident" (namely, defecating in his pants, the result of which can be seen all across the back of his white trousers). After the incident, he writes a puff article for Maisonette 9, Hercules, and their owners, followed by a slam article on the Statue of Happiness.