Sneaky Footwear is a shoes company in the HD Universe of Grand Theft Auto.
Sneaky can be seen featured on advertisements throughout the Liberty City in Grand Theft Auto IV, with one actual store in Downtown Broker and on the in-game website Peepthatshit.com.
The brand reappears in Grand Theft Auto V as a chain of clothing stores seen in Burton, Little Seoul, and Mission Row.
The brand is likely based on the real life shoes company Vans.
Sneaky Footwear billboard advertisement.