"You chew, you suck then POW!"
―Release boxes.

Release is a chewing gum featured in Grand Theft Auto: Vice City Stories, Grand Theft Auto IV and Grand Theft Auto V.


"Release" is produced by Candybox. In GTA Vice City Stories, Release has three different flavours (peppermint, spearmint and cinnamon) sold in all Verdi Groceries stores but only two are sold in FIDL stores. However, the FIDL store in Washington Beach sell all three flavours. It is also advertised on a billboard outside Fort Baxter Air Base as well as the Vice City Inquirer, and on Wave 103. Their slogans are "Shoots a load into your mouth" and "You CHEW, you SUCK, then POW!".

In GTA IV, the player can download a Release theme for their phone via Vipluxuryringtones.com

In GTA V, it is found inside 24/7, Limited Service and Rob's Liquor stores all over San Andreas in boxes. They are available same three flavors (peppermint, spearmint and cinnamon).


The gum may be based on Freshen Up Gum, a similar liquid filled chewing gum produced by Cadbury Adams.



  • Release Gum is a sponsor of the Venturas Poker Challenge on Weazel in GTA IV.
  • Their slogans and name are a clear reference to oral sex, by enhancing the flavor of the semen when shot (or maybe released, hence the name) in the mouth, keeping the Rockstar's sexual innuendos.
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