The show takes place on a small island where contestants are stranded in an attempt to break their addictions to illegal substances. During their time on the island, they must do anything they can to survive and win a prize. It is likely a parody of Survivor, most notably the 27th season, Blood and Water, which also takes place in 2013. The logo is a parody on the videogame Dead Island, albeit with the palm tree's fronds replaced with marijuana leaves, a reference to the drug addiction theme.
Imaging Voice: "It's the heartbreaking show of human struggle, love, redemption, hot morons doing drugs in bikinis! Tragedy equals comedy if you give it enough time. Rehab Island. We've put Darwinism into the ultimate struggle as people battle addictions and each other in this hit competitive sobriety show. We take people to the limit, push them over and run commercials in between. Alliances are formed."
Female Voice: "Get out! Get out of this hut!"
Imaging Voice: "Loves are lost."
Female Voice 2: "I thought you loved me!"
Male Voice: "I love the coke! I love cocaine!"
Imaging Voice: "Hearts explode and contestants flatline. Rehab Island. Reality finally gets real on CNT."
- According to Vinewood Star Tours, one of the competitors is a guru of exercise programs named The Craze.
- As shown in the commercial, the bird's-eye view of the geographic shape of the small island, on which the show is filmed, makes an apparent resemblance to that of the USA to possibly make fun of the seriousness of drug abuse in the country.
- Player can actually visit the small island. It is located northwest from Paleto Bay. Because of unknown reasons, the tree on the island, which is shown in the commercial, is missing.