Ranch is a street fashion clothing store that appears in both 3D Universe and HD Universe.


It appears that the Ranch store chain supplies southern, rodeo-style clothing (such as blue jeans, cowboy hats, chaps, flannel shirts, etc.).

3D Universe

The company was founded in 1888, with stores located in Downtown in Vice City, Rodeo in Los Santos, and multiple stores throughout Liberty City. Advertisements for Ranch also appear in Grand Theft Auto: Liberty City Stories, and as sponsorship stickers on Hotring Racers.

HD Universe

As of 2008, there are several Ranch stores scattered across Liberty City and Alderney State. In GTA Chinatown Wars, there is a store located in North Holland. In GTA V, there are five stores located in Del Perro, Textile City, Burton and Little Seoul.

Ranch is also featured in the website under the "Street Fashion" shopping section. In The Ballad of Gay Tony, Gay Tony's apartment is located above the Little Italy branch.

In GTA V, Franklin can buy and wear black Ranch jeans at any clothing store (Sub Urban and Discount Store). Male GTA Online Protagonists can also buy baggy Ranch jeans and a Ranch T-Shirt at any clothing store.


Ranch is a parody of Levi Strauss Co..

In GTA IV, the website mentions that "Ranch invented jeans, so they know what they are doing...". This further shows that Ranch is a parody of Levi's, as Levi Strauss was the inventor or denim jeans in-real life.


Liberty City

Los Santos



  • The "Engineered Padding" poster in GTA IV clearly shows an erect penis bulge in the jeans demonstrated, another example of Rockstar's sexual humor.
  • Even the Ranch slogan references a sexual position (rodeo style), yet another example of sexual humor.
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