Peckerwood is a college-style clothing company featured in Grand Theft Auto V and Grand Theft Auto Online.
Description[]
Peckerwood appears to produce "college style" clothing, and was set up in 1908, as shown by the company's insignia. A "peckerwood" is a Southern U.S. term for a woodpecker, as well as an ethnic slur for a poor white person (white trash). Male pedestrians, usually younger adults, can be found wearing shirts produced by the company. Their alternative logo is a small woodpecker pecking on the elongated "k" in the logo, which is also used by a billboard found in Vinewood that is iconically tilted over and being pecked by a woodpecker. It is inaccessible to the player and plays no role in the storyline whatsoever.
The company appears to have a partnership with Swallow, as their website claims that Swallow stocks Peckerwood products.
Influence[]
The company is most likely based on American Eagle Outfitters as seen by their marketing to prep students and younger consumers, and the fact both have a bird in their logos. It may also be based on other brands such as Abercrombie & Fitch.
Locations[]
Gallery[]
Store Locations[]
Trivia[]
- Lester Crest references Peckerwood in the starting cutscene of the Pacific Standard heist set-up.
- It was originally going to be one of the clothing stores the player could use. There are audio files in the game for a Peckerwood cashier.