Stretching from Albany Avenue to Union Drive West, it is one of the longest east-west streets in Algonquin and one of the most prestigious. Luxury high rise apartments and hotels line the route such as Cleethorpes Tower, the Majestic Hotel. The street forms the southern border of Middle Park, with apartments and hotels offering breathtaking views of the park and city from high above. It is based on the Manhattan street of Madison Avenue.
- The street's name is a reference to the mineral known as Nickel, as well as the 5 cent coin, Nickel.