LubeUP is a engine lubricant brand that appears in Grand Theft Auto IV and Episodes from Liberty City.
Description[]
LubeUP, owned by Lulube Incorporated, is a minor company that only appears on signs outside Pay 'n' Spray shops.
The brand's vintage logo is displayed on a sign at the Muscle Mary's auto shop on Windmill Street in Bohan and at the Captain Fender auto shop on Galveston Avenue in Algonquin. The modern logo featuring the Lulube Inc. text can be found at Auto Cowboys on Frankfort Avenue in Northwood, Algonquin.
Influence[]
The brand is likely a rendition of Pennzoil, given the very similar oval logo and yellow color scheme. The vintage logo further emphasizes this connection, showcasing black text with white outlining that closely resembles Pennzoil's design.
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