Limit is a credit card company in the HD Universe of the Grand Theft Auto series.
Description[]
It is considered as an accepted payment on storefronts and businesses around the states of Liberty, Alderney, San Andreas, and Leonida. The name of the company refers to the limitation of money that can be spent using credit cards. A plain text version of the Limit logo, without the wave, can be seen on the Bawsaq Building in Star Junction, Liberty City, among other corporate logos.
In Grand Theft Auto: San Andreas - The Definitive Edition, Limit appears on ATMs alongside other HD Universe credit card brands such as Fleeca, Shark, and Want. As with other HD Universe brand appearances in The Definitive Edition trilogy, this appearance is considered non-canon to the 3D Universe.
In the first trailer for Grand Theft Auto VI, Limit appears on the front door of Uncle Jack's Liquor with a redesigned logo, alongside other payment services such as Want, Shark, and Fruit Pay.
Influence[]
Limit appears to be based on the Discover credit card brand, employing a similar use of orange, with the name seemingly referencing Discover's flagship "Discover it" credit card. The redesigned Limit logo seen in the first trailer for Grand Theft Auto VI further mirrors Discover's design, incorporating a notably similar orange sphere in its logo.
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