It is found as an accepted payment on storefronts and businesses around Liberty City and Los Santos. The business rivals Fleeca and Shark. The name of the credit card refers to the limitation of money that can be spent using credit cards. A plain text version of the Limit logo(Meaning it does not contain the wave) can be seen on the Bawsaq building in Star Junction, Liberty City among other corporate logos.
Limit is likely based on the Discover credit card brand.