In Grand Theft Auto: San Andreas, Kronos is one of the sponsors on the Hotring Racer cars, although none of their stores are seen in San Andreas. The ProLaps White watch, however, is manufactured by Kronos and is also advertised around Shoreside Vale in Grand Theft Auto: Liberty City Stories with the caption "The end of time".
Kronos, however, plays a much more significant role in Grand Theft Auto: Vice City Stories with a store in Downtown Vice City and Mule delivery trucks found around the city. Kronos clocks and watches can also be found within the game. Some adverts in Downtown Vice City and Escobar International Airport advertise the Kronos "Twatch" (mixture of "twat", a derogatory British term, and "watch"), a digital strap-on watch that takes elements from 1980s Casio watches.
The company has one known watch that is advertised in Grand Theft Auto IV and Grand Theft Auto V: "The Gigante". In addition, a fully functional Kronos wall clock can be found in GTA IV at the South Bohan Safehouse, as well as various other interiors such as Oleg Minkov's apartment. Kronos has its own store on Elgin Avenue near Legion Square, in Los Santos.
It is suggested that by 2013, Kronos is in a rivalry with the more luxurious brand Crowex, as the inscriptions for their watches that can be bought in Grand Theft Auto Online claim that they are willing to pay more for product placement than them.
In GTA Online, organizations can store and sell looted Kronos watches. Several clubhouse locations also feature Kronos clocks in their offices.
The font used in Kronos' logo is "ITC Lubalin Graph", also used in Hinterland's logo.
Kronos appears to be based on Swatch.
- The "Kronos" name is likely to be a derivative of "χρόνος" (chrónos), a Greek term for time.