In Grand Theft Auto: San Andreas, Kronos is one of the sponsors on the Hotring Racer cars, although none of their stores is seen in San Andreas. The ProLaps White watch, however, is manufactured by Kronos. This watch appears on a billboard in Shoreside Vale, Liberty City in Grand Theft Auto: Liberty City Stories, with the caption "The end of time".
Kronos is more prominent in Grand Theft Auto: Vice City Stories, with a store in Downtown Vice City and its logo appears on vans around the city. Kronos clocks and watches can also be found within the game. Some adverts in Downtown Vice City and Escobar International Airport advertise the Kronos "Twatch" (a portmanteau of "twat", a derogatory British term, and "watch"), a digital watch that appears to be based on 1980s-style Casio calculator watches.
The company has one known watch that is advertised in Grand Theft Auto IV and Grand Theft Auto V: "The Gigante". In addition, a fully functional Kronos wall clock can be found in GTA IV at the South Bohan Safehouse, as well as various other interiors such as Oleg Minkov's apartment. Kronos has its own store on Elgin Avenue near Legion Square, in Los Santos.
It is suggested that by 2013, Kronos is in a rivalry with the more luxurious brand Crowex, as the inscriptions for Crowex watches that can be bought in Grand Theft Auto Online claim that they are willing to pay more for product placement than them.
In GTA Online, organizations can store and sell looted Kronos watches. Several clubhouse locations also feature Kronos clocks in their offices.
Kronos appears to be based on Swatch.
- The "Kronos" name is likely to be a derivative of "χρόνος" (chrónos), a Greek term for time.