Junk Energy Drink

Junk is an energy drink and soft drink manufacturer appearing in Grand Theft Auto V and Grand Theft Auto Online.

Description[]

Junk Energy sells caffeinated energy and sports drinks, marketing to an audience of extreme athletes and "adrenaline junkies" in the under-25 demographic. They make the claim that their drinks are a "healthy alternative to soda" and 100% safe for children, pregnant teenagers, and people with heart conditions, however, this is later stated to not be true. Junk also claims to not condone consuming it with alcohol, but the language used on their website to describe the feeling implies the opposite.

Junk is one of the sponsors for the North Point Trim Track in Paleto Bay, as well as the Fame or Shame TV show. Going to their in-game webpage www.junkenergydrink.com will lead the player to a link that shows all the stunt jumps over San Andreas.

In the Arena War update for Grand Theft Auto Online, one of the Arena War sponsor ads shown includes Junk, "The Half Time Quick Fix", and that the energy drink is available at the concession stands of the Maze Bank Arena. Later on in The Contract update, Junk Energy received a heavy rebrand, dropping the syringe logo in favor of the spoon logo, as opposed to previously using both interchangeably. The Contract update also introduced consumable Junk Energy drinks for the GTA Online Protagonist, taken from Junk-branded vending machines available in the player's Agency and Salvage Yard.

The San Andreas Mercenaries update later introduced Junk Energy Time Trials, a sponsored electric bike time trial race. In the Bottom Dollar Bounties update, Junk Energy replaced Dom Beasley as the sponsor for Parachuting jobs, as his death in Story Mode became relevant in this update's content.

Influence[]

Junk Energy Drink seems to be a parody of Monster Energy or Red Bull. The company's sponsorship of athletic endurance competitions and advertising of stunt elements is reminiscent of Red Bull's vast endorsement deals in various sports, especially racing, cycling, and association football. Junk's Grand Theft Auto Online rebrand has much closer influence to Monster Energy and Mountain Dew in its logo and can design. The logo's "The Quick Fix" tagline uses Bank Gothic which is the same Monster Energy uses on its logo for its tagline, the text also has a light grey outline just like the Monster logo.

The term "junk" carries multiple entendres; at face value it can be seen as a reference to the unhealthy nature of energy drinks. "Junk" is also a slang term for heroin, evidenced by the spoon/syringe incorporated into the "U", as well as the slogan "the quick fix." It could also be a take on the term "adrenaline junkie," or a compulsively energetic and adventurous person. Junk could also be a reference to the slang for penis. This is further supported by the syringe, which looks like someone masturbating.

Products[]

Name	Type	Primary Real World Equivalent(s)
Junk Energy Drink	Generic Energy Drink (likely Guarana taste)	Monster Energy Red Bull
Junk Sugar Free Energy Drink	Energy Drink with no sugar	Monster Energy Ultra Red Bull Sugarfree
Junk: Time To Chill Stimulating Soft Drink	Soft drink (likely Guarana taste)
Junk: Party!	Soft drink	Surge Urge
Junk Energy Drink (Unknown blue flavour)	(Blueberry?) energy drink flavour variant	Monster Energy Ultra Blue Red Bull The Blue Edition
Junk Energy Drink (Unknown green flavour)	(Lime?) energy drink flavour variant	Red Bull The Green Edition
Junk Energy Drink (Unknown purple flavour)	(Grape?) energy drink flavour variant	Monster Energy Ultra Violet Red Bull The Purple Edition

Post-Rebrand Products[]

With the Junk Energy rebrand in The Contract update, the brand seemingly replaced their lineup with new flavors, judging from the colored logos. The only named flavor is Kiwi Crave.

Name	Type	Primary Real World Equivalent(s)
Junk Energy Drink	Generic Energy Drink (likely Guarana taste)	Monster Energy
Red Junk Energy Drink	Energy Drink flavor variant
Orange Junk Energy Drink	Energy Drink flavor variant
Purple Junk Energy Drink	Energy Drink flavor variant
Junk: Kiwi Crave	Kiwi flavored Junk

Website[]

Junk! The official beverage of living on the edge and extreme sports. We sponsor more athletes that end up paralyzed or dead than any other energy drink.

We have rooms full of advertising wonks whose only job is to come up with these slogans, because we are passionate about the under-25 demographic and their reckless lifestyle. You're the social media generation. You don't work hard but you play hard. You care about self expression but have no idea what it means.

Teens! Learn More About Your Junk[]

This part of the website describes all of the ingredients and benefits of the drink.

You need energy. Your body is weak and you run out of energy from insecurity, spastic masturbation, anxiety and self loathing. You need Junk! Your friends and parents don't understand you. We've spent billions of dollars making sure that we do.

Adrenaline Junkies Map[]

This website is the only place in-game that provides a map of all of the stunt jump, under the bridge, and base jump locations (though base jump locations are visible on the in-game map). The Adrenaline Junkies map does not update as the player progress through completing the events listed.

Gallery[]

Vehicles

Website

Other

Trivia[]

On the website, if the player answers "No" to the "Are you over 21?" question, it will then ask to try again, with the only answer being "Yes", which will let the player access the page.