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Spoiler Warning: Plot details, ending details, or both are in the text which follows.
Spoiler Warning: Plot details, ending details, or both are in the text which follows.

We have put a billion people's private data in the public domain, and we have milked every penny we could in the process. And we have one of the youngest work forces in the world! An average age of only fourteen point four years. That's not just impressive. It's revolutionary!
— Jay Norris

Jay Norris is a minor character appearing in Grand Theft Auto V and mentioned in Grand Theft Auto Online.

History[]

Background[]

What, by outsourcing all the jobs? By selling us little bits of plastic, restricted-access shit?
— Lester Crest to Michael De Santa.

As the founder and CEO of Lifeinvader, Jay Norris founded Lifeinvader in his parents' pool house in East Carraway and later made a fortune off selling the personal information of over a billion people who used Lifeinvader to corporations and the United States government, as well as outsourcing jobs.

Events of Grand Theft Auto V[]

Jay Norris' last phone call received on Michael's phone.

In the mission Friend Request, under orders by Lester Crest, Michael De Santa plants a device in the prototype phone Norris was to present at a live televised keynote later in the day. As Norris unveils the phone, Michael calls it from his home which activates the explosive in Lester's device. While the explosion itself isn't very big, Norris was holding it right next to his ear when it exploded, killing him instantly. Afterwards, Lifeinvader's stock value crashed, and never recovered.

Events of Grand Theft Auto Online[]

While Jay Norris does not physically appear in Grand Theft Auto Online, he can purchase a collection comprising of an X80 Proto, a T20, and an Osiris from the GTA Online Protagonist during the events of GTA Online: Import/Export.

Five years after being assassinated during a live Weazel News broadcast, the incident is still widely known to the public as the "Jay Norris incident". By 2018, security in the Lifeinvader offices have also been increased as seen during the events of GTA Online: After Hours.

Character[]

Influence[]

Norris appears to be a combined parody of Mark Zuckerberg, the co-founder and CEO of Facebook, Inc., now known as Meta Platforms, Inc. since 2021, as well as Steve Jobs, the late co-founder and sixth CEO of Apple.

His backstory of creating LifeInvader in his parents' pool house is similar to Apple's beginnings with Steve Jobs and Steve Wozniak building computers in Jobs' parents' house.

Mission Appearances[]

Grand Theft Auto V[]

Gallery[]

Trivia[]

  • Lester on Bleeter said that Jay Norris's funeral will be "free, restricted access, minimal design, with guest-targeted advertising". He does, however, describe Jay Norris to Michael as a lying bastard, a cheat, and a "sack of shit".

References[]

  1. 00:00:05: americas 2022-09-06 17-13-34.mp4
  2. 2.0 2.1 2.2 GTA Online: Import/Export:
    Vehicle Cargo Collections

Navigation[]

[ ve ]Characters in Grand Theft Auto V
ProtagonistsMichael De Santa | Franklin Clinton | Trevor Philips
Central charactersLester Crest | Lamar Davis | Dave Norton | Steve Haines | Devin Weston | Harold "Stretch" Joseph | Wei Cheng
Main charactersAmanda De Santa | Jimmy De Santa | Tracey De Santa | Martin Madrazo | Patricia Madrazo | Ron Jakowski | Wade Hebert | Solomon Richards | Molly Schultz | Brad Snider | Chop
Supporting & minor characters
SupportingAndreas Sanchez | Denise Clinton | Fabien LaRouche | Floyd Hebert | Isiah Friedlander | Lazlow Jones | Tanisha Jackson | Tao Cheng | Cheng's Translator | Simeon Yetarian
MinorAaron Ingram | Ahron Ward | Al Di Napoli | Albert Stalley | Alex | Anton Beaudelaire | Art Student | Ashley Butler | Baby D | Barbara Watkins | Blake | Bob Mulét Stylist | Boonie | Brandon Roberts | Brett Lowrey | Carlos | Casey | Cathi | Chad Mulligan | Chico | Chip Peterson | Clay Simons | Curtis Weaver | D | Daisy Bell | Danny | Debra | Denise's Friend | Deputy Grimes | Deputy Kirkman | Dexie | Don Percival | Donato | Donna | Eddie Low | Emanuelle Pasorelli | Enzo Bonelli | Esteban Jimenez | Eva | Ferdinand Kerimov | Forrest | Freddy Slade | Getaway Driver | Gianni | Glenn Mather | Glenn Scoville | Greg Howles | Grove Street Dealer | Hailey Downs | Haines' pilot | Harvey Molina | Ira Richards | Isaac | Isaac Penny | Jackson | Jackson Skinner | Janet | Jaspers | Javier Madrazo | Javier Madrazo's pilot | Jay Norris | Jeff Chartier | Jeff Miller | Jewelry Store Clerk | Joe Lawton | Johnny Klebitz | Jolene Cranley-Evans | Joseph Womac | Julio Fabrizo | Justin | Karen Daniels | Katy Loden | Karina Pearl | Kerry McIntosh | Kidnapper | Kush-Chronic | Kyle Chavis | Larry Loden | Lenny Avery | Leon | Leroy | Libby Doe | Little Laita's Cousin | Lucien Stark | Magenta Andrews | Mark Fostenburg | Maria | MC Clip | Melisa Porche | Melvin | Molly Schultz's Driver | Moses | Natalia Zverovna | Nelson Strauser | Officer Jernigan | Ortega | Oscar Guzman | Patrick | Platform Juror | Ponsonbys Manager | Poppy Mitchell | Porndude | Princess Georgina | Rae | Raul | Rocco Pelosi | Rosalind | Ryan Philips | Sailboat Juror | Spider | Tracey's Stalker | Stanley | Suburban Clerk | Tahir Javan | Terry Thorpe | Tracker | Triad Knife Assassin | Tyler Dixon | United Liberty Paper contact | Underbelly Of Paradise Cameraman | Union Depository Bank Manager | Unknown LSPD Pilot | Unnamed Bobcat Security Guard | Unnamed Merryweather Pilot | Wallis | Weed Supplier | Zeus Karachi
Heist Crew MembersChef | Christian Feltz | Daryl Johns | Eddie Toh | Gustavo Mota | Hugh Welsh | Karim Denz | Karl Abolaji | Norm Richards | Paige Harris | Patrick McReary | Rickie Lukens | Taliana Martinez
Strangers and FreaksAbigail Mathers | Barry | Beverly Felton | Beverly Felton's Contact | Joe | Josef | Manuel | Cletus Ewing | Dom Beasley | Peter Dreyfuss | Madison Fox | Marnie Allen | Miranda Cowan | Jimmy Boston | Tom | Cris Formage | Hao | Josh Bernstein | Mary-Ann Quinn | Maude Eccles | Mrs. Philips | Nigel | Mrs. Thornhill | Omega | Phil | Sasquatch Hunter | Sasquatch Roleplayer | Tonya Wiggins | Willie
Random EventsAltruist Cult Leader | Altruist Cult Victim | Antonia Bottino | Castro Lagano | Mrs. Lagano | Drunk Couple | Drunk Driver | Girl Hitchhiking | Gray Nicholson | Groom in Trouble | Lacey Jonas | Runaway Bride | Saeeda Kadam | Space Monkey Street Artist | The Lost Fugitive | The Lost Girl | Timm | Ursula | Prison Escapee | Crazy Groom
Private Taxi FaresThe Three Bankers (Paulie, Clyde and Darren) | Derrick | Kwak | Otis | Felipe | Keyla | Alonzo | Elisa Macallen | Walter | Miranda (Lady of the Best Tailor)
SoapboxersAndy Moon | Andy Whitford | Baygor | Bill Binder | Clinton | Graham | Griff | Impotent Rage cosplayer | Jane | Jerome | Jesco White | Jesse | Mani | Mimes | Pamela Drake
StrippersChastity | Cheetah | Fufu | Infernus | Juliet | Nikki | Peach | Sapphire
O'Neil BrothersElwood | Walton | Wynn | Ernie | Earl | Doyle | Daryl | Dan | Dalton | Ned | Larry | Chester | Dale | Cletus | Don
Radio station characters
Radio hostsBig Boy | Bootsy Collins | Cara Delevingne | Camilo Lara | Don Cheto | DJ Pooh | Gilles Peterson | Flying Lotus | Jesco White | Keith Morris | Kenny Loggins | Mama G | Lee "Scratch" Perry | Nate Williams | Stephen Pope | Soulwax / 2manydjs | Twin Shadow | Chemical Bro | Doctor No | Cliff Lane | Andee | Frank Ocean* | Danny Brown* | Skepta*
Radio guestsMNDR | Eddie | Earl Sweatshirt | Aloe Blacc | Tunde Adebimpe | MC Eiht | Jermaine Renegade | King Avriel
Talk Show hosts
(& assistants)
Michele Makes | Lazlow Jones | Fernando Martinez | Jo | Ron Jakowski | Duane Earl | Bobby June | Ray De Angelo Harris | Cheryl Fawkes
Talk Show guestsSue Murry | Ricky | Jock Cranley | Samantha Muldoon | Brother Adrian | Sophia Bowles-Carmichael* | Reed Tucker
TV Show characters
TV Show hosts
(& assistants)
Lazlow Jones | Hugh Harrison | Anita Mendoza | Imran Shinowa | Steve Haines | Rufus Bellows | Jack Howitzer | Ho Chi Sock
TV Show guestsWilliam Angio | Tracey De Santa
Movie characters
ActorsMilton McIlroy | John Cohn | Theodore Bickford | Charlie Fleming | Chippy | Leo Hornstein
Named PedestriansAdam | Brincat | Clark | Fort Zancudo Colonel | Frederico Nathan | G. James | Lloyd
Internet characters
Lifeinvader usersAaron Fisk | Adric Howard | Alan Felton | Alan McClean | Amy Turner | Anak Horozian | Andre Barnes | Andy Hamilton | Andy Whitford | Barbara Watkins | Benton Cox | Bree Young | Colin Easton | Dana Ellis | Darnell Stevens | Darryl Knox | Deja Medwell | Demarcus Bradley | Dr. Ray De Angelo Harris | Dr. Stanovicz | Dr. Wetherbrook | Duane Earl | Evan Arnold | Fiona Larsson | Foster Matthews | Gary Harby | Gary Scales | Gerald | Gerry Colford | Guadaloupe Romero | Hailey Watson | Hank Terrel | Hayden Dubose | Jamal Reynolds | JB Bradshaw | Karl Kelly | Lahronda Whitfield | Lance Wharrie | Leon | Melinda Dubose | Mary-Ann Quinn's Mother | Moe Chinpoko | Nicolson Bell | Owen Yates | Ray Navarro | Renatta Sidwell | Sacha Yetarian | Susan Chavis | Tavell Clinton | Jenny Tilman | Jane Smith
Bleeter usersAnton Lemeaux | Billy Blue | Bobby Blue | Brother Adrian | Bruce Spade | Brucie Kibbutz | Charlotte Crown | Clay 'PG' Jackson | Cloe Parker | Dale Jenkins | Delancey Medua | Henry Smith IV | Jill Von Crastenburg | Mad Wayne Thunder | Martha Term | Mitch Dexter | Pete | Scott Stephens | The Craze | Tony McTony
Journalists and news reportersFaith Bailey | Anne Bimby | Reed Brazier | Martina Bryans | David Christian | Donna DeSimons | Jerry Donaldson | Mike Dunn | Frank Edwards | Anna Foster | Leslie Gardner | Ian Garraway | Jimmy Henderson | Shelia Hitano | Bucy Joe Houston | John Jackson | Cynthia Kelly | Michael MacKenzie | Gavin McTavern | Kate Ohajan | John Rios | Jeremy Sim | Forrest Simon | Rick Simpson | Joyce Stewart | Makayla Taylor | Jack Vinton | Robin Wark
Mentioned characters
A. Jones | Abe Milton | Abe Schwartzman | Ace Jones | Adam Rowney Jr. | Alphonse | Andrew Victoria | Andy Smith | Anne Bimby | Audrey Margaret | Barry Andrews | Barry Wheatsheaf | Betsy O'Neil | Bill Anthony | Billy Dexter | Billy Grey | Blue Brothers | Bob | Bruce Wright | Chip Hampton | Corner Killahz | Daisy Bell | Darius Fontaine | Daryl Bint | David Cho | David Richards | David Shapiro | Dennis Marquez | Derrick McReary | Destiny Arnold | Dick R. Rogers | Donna DeSimons | Doug Richman | Dutch London | Eugene Reaper | Evelyn | Faith Bailey | Francesco Mexi | Francis F. Morton | Frank Brookes | Frank Mathers | Franklin Clinton's mother | Fred Quincy | Gail Gulps | GTA Online Protagonist | Hank Oak | Hugh Bonnar | Hughie McGill | Ira Richards | Joe Oliva | John Bison | Jose | Kill.D.Sac | Kush-Chronic | Lenny Semour | Leonora Johnson | Little Laita | Luis Francesco | Merle Abrahams | Michael Keane | Miriam Turner | Moses | Nicholas | Niko Bellic | Pathos | Phil Davidson | President Joe Lawton | Ronson | Robert | Robert Cholla | Rosby Wilkins | Roy Lowenstein | Ryan Philips | Sam Austin | Sammy Bottino | Shanda Murphy | Sindee Suttin | Slim Skills | Tico | Tommy Smith | Tony Prince | Vasquez | Wayne | Yusuf Amir
Hashtag crewAllie Valasquez | Benita Render | Clinton Aumick | Clinton Salsman | Cody Nishimoto | Connie Bruening | Darren Hohn | Earlene Rivenburg | Ericka Vanderborst | Fernando Gasset | Guy Harrigan | Hugh Rasnick | Julianne Cabaniss | Katy Meaux | Kelly Mease | Lenare Welte | Liza McKiernan | Mallary Focht | Mary Jane Blunts | Nelson Altieri
GANGSTA 101 crewJay Williams III | Alicia Angel | Tony Adventura | P. Dough | Lyndon Moore | G. A. Richman | Doug Richman | Nate Anderson
Removed charactersCliffford | Dale | Jackie | Jordan | Kyle P. Slater | Mrs. A | Mrs. B | Zimbor
* - Anachronistic appearance. Appears in GTA V as part of a radio station ported from GTA Online.

† denotes deceased • italics denotes a status determined by the player's choice.

Characters in GTA V | Category:Characters in GTA V | Grand Theft Auto V | Category:Characters
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