I'm Rich is a reality television shown on CNT in Grand Theft Auto IV.


The show parodies the lives of the super-rich, similar to that of the real-life reality TV shows MTV Cribs and The Fabulous Life of....

Focusing on the socialites and "cokehead debutantes" of Liberty City, they often talk about some of the outrageous spending of these people; for example, Tony McTony's collection of fifteen Infernus sports cars all with the Tony McTony logo and Cloe Parker's real estate (includes a super-sized mansion in Westdyke, Alderney that her father bought for her on the day of her first period) and her ruby-filled breast implants. I'm Rich also features Jill Von Crastenburg, Samantha Muldoon, Lyle Cleethorpes and Alfonso Vasquez including his ex-wife and his daughter January Natasha Vasquez.


The I'm Rich scratch card seen in GTA Chinatown Wars.

In Grand Theft Auto: Chinatown Wars, the player can purchase an I'm Rich scratch card, which cost $15. If the player gets the "three house" combo, the prize is a suite at The Star Plaza Hotel.


During the show, locations of Liberty City and San Andreas are often shown, including:


Brought to you by:

Promotional consideration and advertising breaks:

Support for sponsor listing:

Closed captioning by:



  • A lot of the show was made when Grand Theft Auto IV was still in the beta stages, suggesting it was made early on in the game's development. A few of the cars shown in the show are slightly different from the cars found in the final released edition of the game; for example, on the show, there is a red Banshee featured with two black stripes running down the middle instead of one, an early model of the F620 before it was added to TBoGT and a model of the Turismo that has different rims.
  • It's worth noting that many of the images seen throughout the show are still, live-action stock photos. For example the yacht belonging to Cloe Parker is a slightly edited image of the RMS Queen Mary II.
Community content is available under CC-BY-SA unless otherwise noted.

Fandom may earn an affiliate commission on sales made from links on this page.

Stream the best stories.

Fandom may earn an affiliate commission on sales made from links on this page.

Get Disney+