Guido Zenitalia is a modern Italian fashion house featured in Grand Theft Auto V.


Its only store is located on Rockford Drive and Eastbourne Way in Rockford Hills, Los Santos. It is inaccessible for the player. It is based on the Italian luxury fashion house Ermenegildo Zegna. The brand is featured in the Leopolds store, also located in Rockford Hills.



  • Guido is a derogatory term for Italians.
  • If one swaps the first letters in both words, it becomes "Zuido Genitalia", referencing genitals.
  • This also could be a pun of guidos en Italia, roughly translated into "Guidos in Italy".
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