“Fresh 105 delivers the sounds of the street culture, straight from the streets and into your ears. You won't find any top 40, ballads or easy listening here. The only thing you'll find on Fresh 105 are the freshest and dopest beats you'll ever hear in the City of Vice.”
Fresh FM is a pirate radio station playing early hip-hop, breakbeat, and electro music, all without commercials. The station broadcasts live from a strip club and is hosted by the energetic Luke Campbell, who is more than happy to take advantage of the station's lack of censorship whenever possible. On-air, Luke claims the station is "Vice City's number one" and often goes on expletive-filled rants towards various people that annoy him, such as Oliver Biscuit, listeners who complain about his explicit language, and the Vice City Police Department.
Despite Luke claiming that he will never sell the station, Fresh FM ceases broadcasting at some point between 1984 and 1986, as Fever 105, hosted by Biscuit, broadcasts on the station's frequency during Grand Theft Auto: Vice City. Also during this time, a similar station to Fresh FM, Wildstyle, begins broadcasting in Vice City, hosted by Mr. Magic.