The company's "Excelsior Extreme 9" can be seen heavily advertised throughout Liberty City, on billboards, television and on radio stations in Grand Theft Auto IV, while in Grand Theft Auto V they can be seen advertised at 24/7 stores.
The company appears to be mostly based on Gillette. Excelsior's tagline; "It's what a man needs" is likely a reference to Gillette's tagline; "The best a man can get".
|Image||Name||Price||Primary Real World Equivalent(s)||Appearances|
|Excelsior Extreme 9||9$ each (2 pack costs 18$)||Gillette Fusion 5||Grand Theft Auto IV|
Grand Theft Auto: Chinatown Wars
Grand Theft Auto V
|Excelsior Double Edge||?||Grand Theft Auto Online|
- The word "Excelsior" is defined for being used to indicate superior quality of a product, which suggests that Excelsior razors are of high quality.
- When Tuff Gong Radio is about to go to a commercial break after a song, Carl Bradshaw may advice listeners against buying the Excelsior Extreme 9, saying that using it might cut off the user's nose.
- The "Excelsior Extreme 9" logo in GTA IV uses the Impact typeface, while the "Excelsior Doube Edge" logo in GTA Online uses the Helvetica typeface.