Eris is a manufacturing company for athletic shoes and apparel featured in both the 3D Universe and HD Universe.
In GTA III, some radioadvertisements explain the "benefits" of working for the company. The company employee Joey, a child who "sewed his hands together", is a reference towards accusations of Nike's "sweatshops" and use of child labor in the manufacture of its products.
In GTA San Andreas, Eris shops can be found in San Andreas, although the player can only buy Eris T-shirts from Binco stores. There are radioadvertisements for one Eris product, called "Pump-Up shoes", a parody of the real life Nike Air Jordan basketball shoes, which also sported inflatable air pockets inside the shoe. According to Eris, 'women love winners, and winners wear shoes.'
In GTA IV, it is revealed that Pete Vassal, one of the founders and board members of Eris, was involved in a steroid scandal in 2008, courting more controversy; inaccessible Eris shops also made a physical appearance throughout Liberty City. The player cannot wear anything made by the brand, however. Despite this, many pedestrians can been seen wearing Eris clothing, footwear and backpacks. It is possible that Eris was functional for the player in the beta version the game, but the idea was scrapped.
The company is a parody of Nike. Eris means 'strife' in Greek, whereas Nike means 'victory'. The logo is also somewhat similar to that of DC Shoes because of letter "E" being inverted, much like the "D" and "C".
A good shoe starts from the ground up. At Eris we make high-quality footwear. In fact, you can find Eris running shoes in over 140 countries around the world. In the past, there has been some criticism about our workers. That's why I'm here in one of Eris factories so you can meet some of them... Excuse me, sir, do you enjoy your job here?
That’s right! You can now buy some air! The science of sports and marketing results in a shoe that pumps! Sound silly to you? What if we told you that Eris Pump-Up would improve your game by 300 percent?
Absolutely! Probably five times more! Because you’ll be walking on air! You’ll feel so much more athletic after pumping up your shoes, you’ll automatically lose weight and feel high-tech! Just like a sports star! You are a star!
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The first letter in the Eris logo is actually a symbol of the 5 fingered hand of Eris, a logo in the Principia Discordia as a symbol of the same-named goddess of Chaos. This is a nod to the cult of "Discordianism", a popular mock-religion popularized by The Illuminatus Trilogy.