Their only store is seen on Tulsa Street in Hove Beach, next door to Perestroika Cabaret Club. The store is inaccessible and plays no role in the storyline. However, Niko Bellic, Phil Bell and Frankie Gallo use one of the company's vans to escape from the police during "To Live and Die in Alderney". The company logo is seen on Speedo vans and Mule trucks, which also contain their slogan, "Specialists in deep shag". The name 'Easy Lay' and the term 'deep shag' in their slogan are both references to sexual intercourse.