The term "Cholo" in Spanish means "Mutt" (mixed-breed dog), but is also Chicano slang for a "homeboy" or "gangster". This might imply that the Cholos are Mexicans or Mexican-Americans.
They are in conflict on various fronts - Phil Cassidy is fighting them for gun running dominance, while Marty Jay Williams and the Trailer Park Mafia are fighting them for dominance of nearly every other criminal activity.
Their control over Little Havana begins to be threatened in 1984, when the Cubans arrive on the scene, sparking a deadly turf war for complete control of the neighborhood. They even attempt to kill Alberto Robina, the father of Umberto Robina (the Cubans' Leader). In revenge, Robina decides to launch an all-out attack on the Cholos that results in the Cholos' defeat.
The Cholos wear light-blue bandanas, white "wifebeater" shirts, chino trousers, and black shoes.