Characters in Grand Theft Auto Online

Being a multiplayer game, the protagonist of GTA Online is a player-created character whose gender, appearance and traits are decisions of the players themselves.

Lamar Davis is the player's first contact in Los Santos.

Lamar is a member of the Families street gang. Having met the player through Lifeinvader, Lamar welcomes him/her at the airport and proceeds to show Los Santos to the player. He's also the one who introduces the player to Gerald.

Gerald is an associate of Lamar Davis, and one of the player's first employers in Grand Theft Auto Online.

Similar to Lamar, Gerald is associated with the Families. He is a major drug dealer who is involved with raids on drug deals. Gerald often requests the player to attack drug deals, steal the merchandise, and bring it back to Gerald's apartment.

Simeon Yetarian is a vehicle dealer and the owner of Premium Deluxe Motorsport.

Simeon employs Lamar in his dealership, and later forces the player into working with him after giving him/her a free upgrade in Los Santos Customs. He often requests the player to either repossess vehicles or damage other dealerships.

Simeon also requests the player via messages to obtain and deliver specific vehicles to his garage at the city's docks.

Lester Crest (also known as Long John Teabag) is a strange, socially awkward man with a great deal of experience with technology and computing.

He is introduced upon reaching rank 10; Lester invites the player to his home and informs him/her of the player's growing reputation, before warning him/her for that. Lester introduces the bounty system, in which one player can place a bounty on another player so other players will try to put the bounty down.

He also plays a major role during the Fleeca Job and the Pacific Standard online heists after the Heists Update is installed. Helping the players in preparing themselves for the heists.

Trevor Philips and Ron Jakowski are the heads of Trevor Philips Enterprises, a violent business located in Sandy Shores dealing with drugs.

Both are introduced upon reaching rank 14; annoyed by the player's actions, Trevor - through Ron - orders the player to meet up at Trevor's trailer, where the player is accused of harming Trevor's business, leading him/her to work for TP Enterprises.

Trevor's missions often involve attacking The Lost Brotherhood. Trevor rarely gives the missions himself, leaving Ron to handle tasks to the player.

They both also play a major role during the Series A online heist after the Heists Update is installed. Trevor gives the mission to the players while Ron stores all the drugs that the players collect in a warehouse.

Martin Madrazo is a Mexican businessman and leader of the Madrazo Cartel.

Martin contacts the player upon reaching rank 18. His missions often involve elimination of rivals, enemies and other threats on his business.

Agent 14 is possible an associate of the IAA.

He plays a major role during the Prison Break and Humane Raid online heists. He gives the missions to the players and help them during the setup missions. He is so far, the only mission giver in GTA Online only seen in an update.