- "Smell the part."
- ―Billboard tagline.
Bull Emic is a clothing company featured in Grand Theft Auto IV and Grand Theft Auto V.
The name comes from the word bulimic, used to describe a person with an eating disorder, most likely a nab at the high-end status of the branch.
The store's only known branch is located in Algonquin, Liberty City in Middle Park East, at Bismarck Avenue.
The player can buy Bull Emic products in Grand Theft Auto V and Grand Theft Auto Online from clothing stores. They also advertise a rather innuendo-themed perfume for men in the city.
A high fashion label that once was used by the Nazis, according to the Designer Slave website, Bull Emic is likely based on German luxury fashion label Hugo Boss.
- S1ZER0, Enema and Anna Rex, other GTA IV and GTA V clothing companies parodying excessive thinness.