"Be genetically different, baby!"
―Brucie Kibbutz

Bruce "Brucie" Motivation Kibbutz is a character in the Grand Theft Auto series that appears as a main character and a friend in Grand Theft Auto IV and a supporting character in The Ballad of Gay Tony. He is a 31-year old luxury automotive entrepreneur, fitness enthusiast, and lifestyle coach. Brucie is also a frequent user of drug's and by a slight chance might be Homosexual. He is the younger brother of Mori Kibbutz.


Childhood and insecurities

Brucie Kibbutz was born in 1977. Brucie occasionally mentions to Niko that he was once a "fat loser" that "no girl would want to date." In the mission, Search and Delete, he awkwardly claims that if he were gay, Roman would be in big trouble, but then quickly states he is only joking about being attracted to Roman. He also makes a definite point of saying to Niko "Brucie likes pussy... remember that, alright"?

Brucie indulges in what he calls "juicing" - injecting testosterone allegedly taken from Chilean bull sharks. It has led to excessive 'roid rage, and may account for Brucie's overactive excitement in most situations. He is a steroid user and possible dealer of performance enhancing drugs, something that has resulted in a few encounters with law enforcement.

In The Ballad of Gay Tony, Brucie's older brother Mori Kibbutz is introduced. Mori ridicules Brucie to no end, even now that they are both adults. During his appearances in Mori's missions, Brucie's arrogant, self-absorbed and egotistic lifestyle is revealed to be the result of living in his older brother's shadow, Mori constantly putting him down and becoming overly competitive. More than once, this results in Brucie quietly sobbing to himself. His bisexuality is also more outwardly hinted at, most significantly in the mission Ladies Half Price when he awkwardly tries to kiss Luis, even though he very quickly covers his tracks, claiming that he was just checking to see Luis wasn't gay. He also denies his bisexuality in an e-mail he sends to Niko if the player wins a race in the GTA IV. However, Brucie indicates his potential bisexuality to Niko numerous times in the game, occasionally asking Niko to touch a part of his body to feel how "perfect" it is or saying things like "I'd love to eat with your ass, bro. Not your ass, with your ass." when asked to go out on a friend acvitity.

Lifestyle and wealth

Brucie is a successful entrepreneur who runs Brucie's Executive Lifestyle Autos, a garage situated in East Hook, Broker. He makes a point of flaunting his money and has even started his own website called Brucie's Executive Lifestyle, the actual purpose of which is unknown, but which seems to be a combined blog/lifestyle guide. Brucie is a V.I.P. at Maisonette 9, and has his name laminated on the guest list (it is implied Roman does as well). His favorite place to eat is at the Superstar Cafe.

Being in the business of cars (importing and exporting, customization and more) provides him many luxury and sports cars for his own use. Two of his own vehicles, a Banshee and Huntley Sport, have a black and gold color scheme. In addition, he owns a Squalo powerboat and a Maverick helicopter, both for purposes of entertaining women and friends. He is a womanizer, and is openly disrespectful towards women; it is implied that they are only drawn to Brucie because of his vast fortune, which he uses to take them on powerboating and helicopter rides throughout Liberty City.

When Brucie has his shirt off, a Chinese tattoo that reads "" is visible. This translates to "me", or "I" in English, depending on what context it is being used in Chinese. Brucie has a tattoo on his lower stomach with the words "Mommy" which is only visible in two missions when he has his shirt off. The tattoos are similar to Scott Alexander's (which also read "No. 1" and things like "First", "Winner" and "Best" in Japanese), although Scott says of the tattoos on his website "I have these tattoos not because I see myself as the best or number one, but because [...] every time I look at one of my tattoos, even if I feel tired or ill, it charges me with adrenaline". Also, on his lower back are the two Chinese characters "人妖", the direct translation of which means "human demon", but is a colloquial slang for transsexuals.

Events of Grand Theft Auto IV

Brucie's attitude towards life has also attracted many friends, including Roman Bellic, who aspire to live like him. Roman meets Brucie through his website, and eventually, Roman introduces Brucie to his cousin Niko, who starts to work for Brucie. This well as forms an "odd couple" friendship (Brucie's attitude of loud, egotistical, self-centered and impulsive are the complete opposite of Niko Bellic's). Nonetheless, the two become good friends over time. Despite his protestations that he is not Russian, Niko is praised by the oblivious Brucie for his "Red Army" fighting and driving skills.

At first it appears as though Brucie is working for some sort of crime boss, as he orders Lyle Rivas killed for cooperating with police, his car stolen and his gay cousin Tom killed by Niko for debts. Niko later learns that Brucie is largely a legitimate business owner (though his Executive Lifestyle Auto shop is a "chop shop"), and not involved in organized crime - it is implied that the missions he set you were unnecessarily violent and mostly fueled by 'roid rage. Brucie, however, does not contradict the justifications for his prior missions (silencing snitches, etc).

Following this revelation, Niko ends the business relationship with Brucie, however the two remain friends and socialize often. Brucie introduces Niko to the world of underground street racing as well, along with a stolen car ring. First, Niko performs a series of thefts for Brucie through email listings, and then eventually he is introduced to a colleague named Stevie, whose list is much more difficult to attain - Brucie's requests take the form of mini-missions, with markers designating the vehicle locations, whereas Stevie's requests merely specify the make of the vehicle, and its general vicinity. Brucie also tips Niko off to a vigilante system set up by the Liberty City Police Department, where they have contracted out assassinations to vigilantes like Niko through a "Most Wanted List".


At some point after completion of the mission "No. 1" for Brucie he calls you to do some activity with him and you can become friends with him. You can do most of the activities with him that you can do with your other friends (except playing pool or darts), and he has two unique activities: Heli Rides, and Powerboat Rides.

Brucie is the third of five friends you will make within Grand Theft Auto IV and is available between the hours of 7 AM to 1 AM.

Brucie is available for seven types of activities. They are: Boating, Heli Ride, Bowling, Drinking, Eating, Show, and Strip Club.

When you get above 75% in Brucie's Like Stat then you will gain his Special Ability which is being able to get him to transport you anywhere by helicopter. This will add a Chopper option in his entry in the Phonebook.

The Ballad of Gay Tony

Brucie is one of the few characters from the original GTA IV that actually engages with Luis in extended dialogue, often appearing along with Roman either inside, or trying to get into Maisonette 9. During the missions for Mori Kibbutz, light is shined on Mori and Brucie's relationship as brothers, mostly consisting of Mori ridiculing Brucie at every turn, with Brucie refusing to stand up to him. During the final mission for Mori, No. 3, Brucie, having taken enough abuse, breaks Mori's nose, finally besting his brother. Towards the end of the game, Brucie awkwardly attempts to kiss Luis, but later denounces it as a test of Luis' masculinity (see above).

In the ending credits it reveals that Brucie and Mori solved their differences and entered themselves into the L.C. Fight Club and are seen fighting in the cage, without behaving overly aggressive towards each other.

Mission appearances

The Lost and Damned
The Ballad of Gay Tony

LCPD database record

Surname: Kibbutz

First Name: Bruce

Age: 31

Place of Birth: Midwest

Affiliations: Linked to Weight Lifting and Illegal Street Racing subcultures.

Criminal Record:

  • 2001 - Patronize Prostitute
  • 2003 - Possession Controlled Substance: Steroids
  • 2003 - Speeding Violation
  • 2004 - Speeding Violation
  • 2005 - Sale Controlled Substance: Steroids


  • Owner of Brucie's Executive Lifestyle Autos.
  • Believed to operate a chop shop for stolen vehicles.
  • Suspected involvement in the illegal street racing scene.
  • Known steroid user and dealer.
  • Very aggressive, known to lash out when resisting arrest.
  • Likes to spend his money lavishly in nightclubs - possibly evading taxation.


  • Brucie's appearance has slightly changed between GTA IV and The Ballad of Gay Tony. In TBoGT, his skin looks pale, his eyebrows look darker and have also been raised slightly.
  • In the Mafiya Work multiplayer mode of GTA IV, it is revealed that Kenny Petrovic promised Brucie a 'sexy truck', which is just a Cavalcade FXT.
  • Brucie's facial appearance, excitability, voice and verbal mannerisms are similar to those of "FPS Doug" from internet mockumentary series Pure Pwnage.
  • Brucie's e-mail address is
  • There is a photo of Brucie on one of the magazines in Luis' safehouse.
  • Brucie still depends on his mother to do his laundry for him.
  • Brucie's favorite radio stations are The Beat 102.7, The Classics 104.1, and Liberty Rock Radio.
  • After a boat ride, you can take Brucie's unique gold Huntley Sport SUV to keep, as he will always still have one.
  • The radio station that plays in his apartment is Electro-Choc.
  • It is implied in GTA IV and TLAD that Brucie has strange-looking testicles or a small penis, as Roman mentions in Roman's Holiday, apologizing "for laughing at Brucie's balls!". It is also implied during conversations between Niko and Brucie, where Niko criticizes Brucie's steroid use and warns him of possible physical side effects.
  • Like most characters in the game, Brucie will don a unique helmet when riding alongside the protagonist on a motorbike. His helmet is light blue with two white stripes at the bottom of the helmet.
  • He has his own website, which is also advertised under
  • Brucie is blatantly proud of his body and health. However, unlike most bodybuilders, Brucie has no qualms about drinking alcohol and will gladly go to bars with Niko. He likes his drinks expensive as he takes pleasure in "dropping serious dollar" at the bar.
  • Brucie's voice actor, Timothy Adams, went on to voice a random Saint in the 2011 video game Saints Row: The Third (Saints Row has often been classified as a GTA Clone). Adding to this, the character he voices calls the protagonist to ask him to find his "roids", because he "can't live without them". He also quotes a line from GTA IV, "I'd deal with 'em myself, but I can't without my 'roids!".
  • Brucie states on his website that he legally changed his middle name to "Motivation", and repeats multiple times that he is not joking. This can be seen on the "motivation" tab of his website.

External Links - contains details on how to raise Brucie's like percentage


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