Advertisements can be seen for the company throughout the state of San Andreas (most notably a huge BOBO billboard next to the Mulholland Intersection), and at the stadiums in Los Santos, San Fierro and Las Venturas, while adverts in Liberty City can be found at Bedford Point. The store cannot be entered, yet in GTA San Andreas, two of their shirts can be purchased by Sub Urban: one (the Bobo Ape T) features their ape mascot, while the other (Red Bobo T) features the number 80 on both sides, the "80" corresponding to the syllable "BO" when alphabetized. The company also sponsors Hotring Racers.
The company is likely based on the hip-hop clothing brand FUBU, which was founded in 1992 and was very popular in the 1990s.
- The use of a gorilla in its advertising may be a reference to Bobo, a gorilla who lived at the Woodland Park Zoo in Seattle from 1953 to 1968.