Blox is first mentioned in Grand Theft Auto: Vice City, where it is advertised on Flash FM. The detergent appears to be extremely acidic, as heard during the radio advertisement; a kid being bathed using Blox detergent ends up with rosy red skin, hinting at a strong allergic reaction. Additionally, according to the advertisement, the detergent is purported to cause immediate death in any living animal that accidentally or intentionally consumes it. For instance, the ad mentions a dog named Rover dying instantly after drinking it from his water bowl. Blox is seemingly implied to be a chemical weapon made by the government for military use.[ref?]
In Grand Theft Auto: Vice City Stories, Blox detergent bottles can be seen on the shelves of Verdi and Fidl stores. The labels on these bottles claim that the product "kills indiscriminately" and can "stop leprosy".
Blox appears to be a direct parody of the detergent company Clorox, evident from its name and color scheme.
Radio Ad[]
Transcript
Man running and screaming.
Male imaging voice:
Germs are running scared!
Soldiers:
Blox, Blox, Blox, Blox.
Male imaging voice:
Last year, communists killed 34 hard working Americans, but germs kill over 25 million people! Your home, much like America, is constantly under attack from germs! And we all know what germs cause: dyslexia and leprosy! Thank goodness there's Blox!
Soldiers:
Blox, Blox, Blox, Blox.
Military music plays in background
Male imaging voice:
Blox sends germs running like refugees!
Man screams.
Male imaging voice:
Just add a few tablespoons to your child's bath, and put them in the tub!
Sizzling sounds followed by a child crying.
Male imaging voice:
Presto, that tingling sensation is germs dying! Now your child has rosy red skin and is 100% germ free! Now that means little Jimmy won't catch a cold or ask difficult questions about reproduction! It's even great for Rover's breath!
Dog drinking then whining followed by a thud.
Male imaging voice:
Now he's sleeping peacefully, free from germs! Blox is endorsed by the Society for Cleaner America. It uses a patented formula developed by the Pentagon for use in the field, now it's available for your home!
Soldiers:
Blox, Blox, Blox, Blox, Blox, Blox, Blox!
Man:
Blox, Blox, Blox, Blox, Blox, Blox, Blox!
Soldiers:
Blox, Blox, Blox, Blox, Blox, Blox, Blox!
Male imaging voice:
Some germs hate acid, some germs hate bleach. Blox kills indiscriminately!
