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BMG Interactive Entertainment began as the multimedia and new technologies division of BMG Entertainment, the $5.1 billion entertainment arm of Bertelsmann AG, the $13.6 billion worldwide media enterprise. Operating in 42 countries, BMG Entertainment also owned numerous record labels including Arista, Ariola and RCA Records and had significant European television interests.

Through acquisition and merger, BMG Interactive eventually became a short-lived publishing label of DMA Design, a part of Take Two Interactive and then Rockstar Games.

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