In Grand Theft Auto IV, it is featured on the in-game website www.peepthatshit.com in the "Street Fashion" section. Advertisements and billboards for the company are seen all over Liberty City and Los Santos. The brand is also featured in the Leopolds store in Rockford Hills. Their stores are inaccessible to the player and play no part in the story.
AR branded shoe boxes are present in Amanda De Santa and Tracey De Santa's bedrooms in the De Santa Residence. Additionally, Tracey has a business card belonging to Fernando Lanbaum, an Anna Rex Personal shopper, in her bedroom.
Grand Theft Auto IV and Chinatown Wars
Grand Theft Auto V
Judging by the company's logo and clothing range, it is most likely a parody of American fashion chain Calvin Klein.
The name of the brand a play on anorexia, a form of eating disorder. One advertisement in GTA V depicts a skinny woman hanging from marionette strings, a reference to the effect fashion and weight have on younger women.