While it is not shown, commercials and ads can be seen throughout Liberty City. The premise is one man fighting "every person of color" before they carry out terrorist attacks by staying up for 72 hours. It is supposedly aired on the Weazel network.
- The show is a parody of the hit Fox show 24. The logo features the number "72" in a flip clock format as opposed to 24's digital clock logo.
- According to Lazlow on Integrity 2.0, there was an episode of 72 where the president got shot.
- Judd Parker has a star on the Vinewood Walk of Fame in Grand Theft Auto V.