Übermacht

"German manufacturer of luxury automobiles. Precision-engineered status symbols for rich people."

―Description at Bawsaq.com.

Übermacht (German for 'Predominance' or 'Overpower') (BAWSAQ: UMA) is a German automotive and heavy construction equipment company featured in the HD Universe of Grand Theft Auto. It is likely a parody of the German automobiles manufacturer BMW. The player can buy stocks from them in the Bawsaq.com website in GTA V.

Overview

The term Übermacht is German for "supremacy" or "superior", likely a jab at real-life BMW owners having a feeling of superiority over the other marques when driving. An Oracle ad parodying BMW's ad style is seen on billboards around Liberty City, including one at Star Junction.

Influence

Übermacht is heavily influnced by the German automaker BMW, which most Übermacht vehicles take primary influence from (except for the Revolter, which is based on a Cadillac vehicle). The vehicles also lack the iconic "kidney grille" that BMW is very known for.

However, unlike BMW, Übermacht doesn't manufacture motorbikes. Instead they can be seen with manufactured heavy machinery and construction equipment like tower cranes which can be seen at construction sites in Grand Theft Auto V. These construction cranes might be based on Liebherr Group, a Swiss equipment manufacturer which makes tower cranes distributed in Los Angeles by Morrrow.

Like BMW, Übermacht has their own performance division called; Sentinel Tuning Division, which is based on BMW M and Subaru Technica International.

Vehicles

Image	Vehicle	Style	Based on (HD Universe)	Notes
The Oracle in Grand Theft Auto V.	Oracle	Executive sedan	BMW 6 Series Gran Coupé
The Oracle XS in Grand Theft Auto V.	Oracle XS	Executive sedan	BMW 7 Series (E65)	Named Oracle in Grand Theft Auto IV. Renamed to Oracle XS in Grand Theft Auto V after the Heists Update.
The Rebla in Grand Theft Auto IV.	Rebla	SUV	BMW X3 E83	Grand Theft Auto IV exclusive.
The Rebla GTS in Grand Theft Auto Online	Rebla GTS	SUV	BMW X5 G05	Added in The Diamond Casino Heist update for Grand Theft Auto Online.
The Revolter in Grand Theft Auto Online	Revolter	Luxury sports sedan	Cadillac Escala Concept	Added in The Doomsday Heist update for Grand Theft Auto Online.
The SC1 in Grand Theft Auto Online.	SC1	Sports car	BMW M1 Homage Concept BMW i8	Added in The Doomsday Heist update for Grand Theft Auto Online.
The Sentinel in Grand Theft Auto IV. The Sentinel in Grand Theft Auto V.	Sentinel	Convertible coupe	BMW 330ci (E46) (GTA IV) BMW 335i Cabrio (E93) (GTA V)	Also available in a modified "XS" variant only in Grand Theft Auto IV.
The Sentinel Classic in Grand Theft Auto Online.	Sentinel Classic	Sports car	BMW M3 E30	Added in The Doomsday Heist update for Grand Theft Auto Online.
The Sentinel XS in Grand Theft Auto V.	Sentinel XS	Sports coupe	BMW M3 E92	Based on the Sentinel.
The Zion in Grand Theft Auto V.	Zion	Sports coupe	BMW M6 E63
The Zion Cabrio in Grand Theft Auto V.	Zion Cabrio	Sports cabriolet	BMW M6 Convertible (E63)	Based on the Zion.
The Zion Classic in Grand Theft Auto Online.	Zion Classic	Classic sports coupe	BMW M635CSi E24	Added in the The Diamond Casino & Resort update for Grand Theft Auto Online.

Logos

Übermacht has had a variety of different logos that have changed through time in the HD Universe of Grand Theft Auto.

(1980-2013) Diamond logo

Übermacht's earliest known logo is the red diamond shaped logo. This logo can be seen on most Übermacht vehicles except the Revolter and SC1. It has three spikes on the bottom pointing upwards and two spikes on the top pointing downwards resembling a mouth with sharp teeth.

The logo made its first appearance in Grand Theft Auto IV, though chronologically the logo is first used on the Zion Classic, which would mean it has been in use since the mid-1980's.

The logo appears to be disused after 2013, having been replaced by a new logo which appears at several locations in Grand Theft Auto V.

Vehicle badge variant.

A variant of the logo can be seen on an advertisement for the Oracle XS and an official Grand Theft Auto Online advertisement for the Sentinel Classic, lacking the red colour in the middle. The font of the stencil text consists of sharp edges, with spikes pointing out of it in several directions matching the spikes on the original logo. Possibly influenced by either medieval or norsemen culture, it can be considered as a reference to Übermacht's real-life counterpart BMW, for its products being both sporty and aggressive.

(2013-2017) Round Logo

De-coloured.

Until 2017, Übermacht has its logo shape changed from previously a diamond to a circle, making it more similar to BMW's logo and even closer to that of Volkswagen. The logo still keeps the teeth-like spikes in the middle, though the colour scheme has been changed from red to blue, with the placement flipped over altogether. It also gained a second grey circle to contain the coloured parts. The logo's font is more simplistic and formal for a modern typeface, using the "Sackers Gothic" typeface rather than the old pointy one.

This logo can be seen on a billboard advertising the Zion in Morningwood. Contrary to the in-game version, the Zion on the billboard wears this newer badge on the hood. Moreover, a more plain, single coloured version of this round logo can be found on the cover of Übermacht catalog books and Übermacht-manufactured construction cranes, while the text logo is featured on the BAWSAQ stock exchange website as Übermacht's logo.

A version of this newer logo can be seen in the red color from the old Ubermacht logo on a Sentinel XS advertisement.

Unused Logo

This unused logo was made by Grand Theft Auto V's lead graphic designer Steven Walsh and can be found on his portfolio website.

The logo is the most drastically different Übermacht logo featuring the diamond shape but also containing another diamond shape on the inside with a round Übermacht logo inside using a different design on the teeth. The logo also contains the Übermacht text on the inside.

(2017-Present) Black and Blue Logo

The newest Übermacht logo is first debuted as part of the Doomsday Heist update for Grand Theft Auto Online.

The logo may look like a recolour of the 2013 logo but it has some grey metallic lines separating the new black and bright blue colours and outlining the logo. The colour change makes the logo look more futuristic and sporty than the previous iterations.

The logo appears on the three newest Übermacht vehicles, the Revolter, the SC1, and the Rebla GTS. The traditional stencil text is not present on either of these three vehicles, however.

Gallery

Advertising

Trivia

General

There is an advert for the Zion in Morningwood with the text "DISOBEY", and under it "The Design of Driving" which is a hint of its rivalry with Obey, which may be a parody of a billboard rivalry between BMW and Audi in Los Angeles around 2007.[1] Another one is placed on top of a building in Downtown Vinewood, coincidentally placed in front of an Obey billboard.
The Oracle, Sentinel and Rebla represent the original BMW model lineups (7-series, 3-series and X-series).
The names of three Übermacht vehicles could be reference to the movie The Matrix. The Oracle is a reference to the computer program that helps humans fight the machines, the Zion is a reference to the last human city, and the Sentinel is a reference to the machines the humans are at war with.
The Zion and the Sentinel appear to be sister vehicles, the Sentinel appears to be a smaller version of the Zion and the vehicles share similar design cues. Similarly to the real life version, the BMW 6 series appears to be a bulkier, more luxurious BMW 3 series convertible.
The Übermacht's slogan "The Design Of Driving" is a pun to the real-life BMW's "Sheer Driving Pleasure".

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