Übermacht

"German manufacturer of luxury automobiles. Precision-engineered status symbols for rich people."

- Description at Bawsaq.com.

Übermacht (German for 'Predominance' or 'Overpower') (BAWSAQ: UMA) is a German automotive and heavy construction equipment company featured in the HD Universe of Grand Theft Auto. It is likely a parody of the German automobiles manufacturer. The player can buy stocks from them on the Bawsaq.com website in GTA V.

Overview
The term Übermacht is German for "supremacy" or "superior", likely a jab at real-life BMW owners having a feeling of superiority over the other marques when driving. An Oracle ad parodying BMW's ad style is seen on billboards around Liberty City, including one at Star Junction.

Influence
Übermacht is heavily influnced by the German automaker BMW, which most Übermacht vehicles take primary influence from (except for the Revolter, which is based on a Cadillac vehicle). The vehicles also lack the iconic "kidney grille" that BMW is very known for.

However, unlike BMW, Übermacht doesn't manufacture motorbikes. Instead, they manufacture heavy machinery and construction equipment like tower cranes which can be seen at construction sites in Grand Theft Auto V. These construction cranes might be based on Liebherr Group, a Swiss equipment manufacturer which makes tower cranes distributed in Los Angeles by Morrrow.

Like BMW, Übermacht has their own performance division called; Sentinel Tuning Division, which is based on BMW M and Subaru Technica International.

Logos
Übermacht has had a variety of different logos that have changed through time in the HD Universe of Grand Theft Auto.

General

 * There is an advert for the Zion in Morningwood with the text "DISOBEY", and under it "The Design of Driving" which is a hint of its rivalry with Obey, which may be a parody of a billboard rivalry between BMW and Audi in Los Angeles around 2007. Another one is placed on top of a building in Downtown Vinewood, coincidentally placed in front of an Obey billboard.
 * The Oracle, Sentinel and Rebla represent the original BMW model lineups (7-series, 3-series and X-series).
 * The names of four Übermacht vehicles could be reference to the movie . The Oracle is a reference to the computer program that helps humans fight the machines, the Zion is a reference to the last human city, the Sentinel is a reference to the model of killer robot the machines use against humans, and the Cypher is a reference to the character who became a traitor to the protagonist group.
 * The Zion and the Sentinel appear to be sister vehicles, the Sentinel appears to be a smaller version of the Zion and the vehicles share similar design cues. Similarly to the real life version, the appears to be a bulkier, more luxurious.
 * The Übermacht's slogan "The Design Of Driving" is a pun to the real-life 's "Sheer Driving Pleasure".

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