Obey

Obey is a German luxury automobile manufacturer in the HD Universe of Grand Theft Auto, however, their products only appear in Grand Theft Auto V.

Overview
The company is the in-game counterpart of Audi. The logo is based on the four interlinked rings of the Audi logo, although modified. The name "Obey" is an obvious play on "Audi", as Audi means the imperative "hear" in Latin, and it has a similar meaning with obey. In Grand Theft Auto V Obey is featured in many billboards and advertisements around the game, and it is implied that they are direct competitors with Übermacht.

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