Guido Zenitalia

Guido Zenitalia is a modern Italian fashion house appearing in Grand Theft Auto V and Grand Theft Auto Online.

Description
It is inaccessible for the player. The brand is featured in the Leopolds store, also located in Rockford Hills.

Location
Its only store is located in Rockford Hills, Los Santos.

Influence
It is based on the Italian luxury fashion house.

Guido is a derogatory term for Italians so the name could also be a pun of guidos en Italia, roughly translated into "Guidos in Italy".

It could also be a vulgar, resulting in "Zuido Genitalia", referencing genitals.

Its store is based on a building at 301 North that had an Ermenegildo Zegna store at the time the game was being developed but it was demolished in 2012 and replaced by a new building occupied by.