Pete Vassal

Pete Vassal is an unseen character in Grand Theft Auto IV.

Description
Pete is the chief executive and founder of Eris Sportswear. He does not appear in the game but his name is mentioned in a variety of media outlets. Vassal was famed for "having the best abs of anyone running a BAWSAQ company", attributing his fitness to a "punishing exercise regime". He admitted having a chronic addiction to steroids and checked into rehab. He supports the use of child labor in Africa and South-East Asia for the company and defended that practice on the company website erisfootware.com. He is partially based on Nike founder Phil Knight, a fellow sport shoe mogul and fitness enthusiast.