Eris

Eris is a shoe manufacturing company featured in Grand Theft Auto III, Grand Theft Auto: San Andreas and Grand Theft Auto IV. The company is a parody of Nike, as the company name is taken from a Greek goddess, however Eris represents strife whereas Nike represents victory. There are radio advertisements for one Eris product in GTA San Andreas, called Pump-Up shoes. Apparently, they are shoes that inflate to improve athletes performance, however are never bought by actual athletes.

In GTA III, the company has radio advertisements explaining the 'benefits' of working for the company. The company employee, Joey, a child who 'sewed his hands together', may be nodded towards the sparked conflicts/strikes between Nike and people against child labor who found out Nike's soccer balls were made by children in the Middle East. In addition to this one of the founders and board members of Eris, Pete Vassal was involved in a steroid scandal in 2008 bringing even more controversy on the company.

Inaccessible Eris shops can be found throughout Liberty City and San Andreas, although the player can buy Eris T-shirts at any Binco Store available in San Andreas.

Eris Advertisement
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Eris-Running-Shoes-commercial
 * Voiceover: A good shoe starts from the ground up. At Eris we make high-quality footwear. In fact, you can find Eris running shoes in over 140 countries around the world. But in the past, there was some criticism about our workers. That's why I'm here in one of Eris factories so you can meet some of them ... Excuse me, sir, do you enjoy your job here?
 * Child: It's Fun ... We can play with knives!
 * Voiceover: Heh, I see ... is there a real sense of teamwork?
 * Children: My friend Joey sewed his hands together!
 * Voiceover: Wow, you're learning some real skills! How about about the salaries and benefits?
 * Children: Yesterday ... I made a dollar!
 * Voiceover: You see, that's the kind of dedication we have to our employees and the quality of our shoes. Eris Running Shoes ... Always running... from something.

Trivia

 * Eris is still in existance during the events in Grand Theft Auto IV, although it is inacessable.


 * Derrick McReary purchases his clothing from this store.
 * It is implied that Eris has child labourours.