Übermacht

Übermacht (BAWSAQ: UMA) is a German automotive company featured in the HD Universe of Grand Theft Auto. It is likely a parody of the German automobiles manufacturer BMW.

Overview
Every Übermacht vehicle is derived from BMW designs. The term "übermacht" is German for "supremacy" or "superior", likely a jab at real-life BMW owners having an aura of superiority over the other marques when driving. Just like Benefactor, the cars have modified versions, in reference to BMW's in-house tuning division, BMW M (Motorsport). The tuning division is known as "XS". However, like Benefactor, most of the modifications are purely aesthetics. An Oracle ad parodying BMW's ad style is seen on billboards around Liberty City, including one at Star Junction.

Trivia

 * There is an advert for the Zion in Morningwood with the text "DISOBEY", which is a hint of its rivalry with Obey, but also may be a parody of a billboard rivalry between BMW and Audi some years back. Another one is placed on top of a building in Downtown Vinewood, coincidentally placed in front of an Obey billboard.
 * There are various cranes with Übermacht logos.
 * Übermacht has a rivalry with Benefactor and Obey, just like how real life BMW competes with Mercedes-Benz and Audi.Examples are: The Benefactor Feltzer vs Ubermacht Zion,Ubermacht Sentinel XS vs Benefactor Schwartzer.
 * In GTA IV the logo is seen as a diamond, but in GTA V the logo is seen on cranes and billboards are round. One of the reasons it changed to round is because the real life BMW logo is round.

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