Derek the Dodo

Derek the Dodo is a fictional dodo used by Ammu-Nation for advertising in the early 1980s in Grand Theft Auto: Vice City Stories. Derek is used to entice children into using guns at Saturday Safety Fun and to shift blame to 'anti-gun zealots'. A likely reason for using the dodo as a mascot is that the bird is extinct, which pokes fun at firearms and hunting.

The gun safety ads featuring Derek can be heard on the radio station V-Rock.

Derek was voiced by "Club Soda Kenny".

Ads
The following are transcribed from radio ads from Grand Theft Auto: Vice City Stories.

Trivia

 * In Grand Theft Auto IV, on WKTT's The Richard Bastion Show, the host mentions that people should look up to and can learn a lot from mascots such as Derek the Dodo. This proves that Derek the Dodo is still Ammu-Nation's mascot in 2008.
 * Derek the Dodo is a parody of Eddie Eagle, an NRA mascot that teaches kids about gun safety.

Derek the Dodo