Obey

"Redefining Style."

- Slogan

Obey is a car manufacturer in the HD Universe of Grand Theft Auto. It is based on the real life manufacturer Audi.

Overview
The company was first spotted by a poster in Michael's Trailer. The name alludes to the founder of Audi, August Horch. "Horch", meaning "listen", becomes "Audi" when translated into Latin, "listen" being closely related to "Obey".

Trivia

 * In theory, Obey is a subsidiary of Vulcar, as Audi is a subsidiary of Volkswagen.
 * The name "Obey" could be reference to the famous clothing brand and its use in aliases, very popular among the "SWAG" subculture.
 * In contrast to the statement above, the company's slogan is a pun on how "SWAG" was supposed to redefine style since it was introduced.

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