Premier (company)

Premier is an electronics and software company featured in Grand Theft Auto Online added as part of the After Hours update.

Description
Premier is a software company making DJ controller apps for computers in After Hours seen being used by Tale Of Us on their laptops. The brand returns in the Arena War update for Grand Theft Auto Online where it appears as a sponsor on racing liveries for vehicles such as the Itali GTO and Clique.

The company is also mentioned to make electronics by the "Premier Electronics" livery for the Zion Classic.

Influence
The company might be based on as they share similar logos, both have DJ controller software, and "pioneer" and "premier" being similar words. The company's name and products may be a reference to the record producer and DJ,.