Ray Larabie

Ray Larabie (born 1970 in Ottawa, Ontario, Canada) is a Canadian designer of computer TrueType and OpenType fonts. He is perhaps most famous for the Pricedown font, which is originally based on the font design of gameshow The Price Is Right, and has been adopted for use in the official Grand Theft Auto series logos since Grand Theft Auto III.

Larabie has previously worked for Rockstar Games (in particular Rockstar Toronto), designing for the Grand Theft Auto series and Max Payne. Among his accomplishments were the designs of vehicles in Grand Theft Auto: London 1969, as well as vehicles in Grand Theft Auto 2.