Events

Events are periodic occasions in which discounts and bonuses are typically offered in Grand Theft Auto Online.

Events first appeared after the release of the Ill-Gotten Gains Part 2 update and soon became a fundamental part of GTA Online in the enhanced release of the game, particularly when content updates for Xbox 360 and PlayStation 3 versions of the game were discontinued.

Weekly Events
During events, prices of existing content, new and old, are often cut, usually by 25%. As well as this, Double GTA$ and RP is usually awarded on certain game modes. The Import/Export, Executives and Other Criminals, Further Adventures in Finance and Felony, Gunrunning and Smuggler's Run updates are prime examples of updates that had weekly events released continually after the update. These weekly events release vehicles that were added in the update but not officially available, or not purchasable (mission-restricted, for example). During the release of these vehicles, discounts to existing vehicles and double GTA$ and RP is offered to a new Adversary Mode released alongside the vehicle.

Holiday/Themed Events
As well as weekly occurrences, events are also prominent in re-releasing exclusive content, mainly themed content such as that added in Halloween Surprise, Independence Day Special, Festive Surprise and Valentine's Day Massacre Special. These re-release all content available only during this holiday event.

Special Events
Occasionally, major special events are hosted to celebrate the upcoming release of an update, or a major part of GTA Online, or even real-world history. Examples include the GTA Online Bonuses event which commonly slashes prices of many vehicles, properties, clothing and more by up to 50%. Anniversary Specials was an event which occurred around the time of Halloween Specials 2017 and celebrated the 4th year of GTA Online. This saw a plentiful award of GTA$400,000 to all players who logged on during the event.

DLC Content Release
Many vehicles have been released in weekly updates consequent to the initial DLC's release, including the Itali GTB and Itali GTB Custom, Comet Retro Custom, weaponized vehicles such as the Ardent and Vigilante, and classic cars such as the Turismo Classic, Cheetah Classic, Torero and Rapid GT Classic.

Adversary Modes became increasingly common around the time Events became a key part of the online experience. Plenty of Adversary Modes were released in these events, such as Dogfight, Condemned, Tiny Racers, Stockpile, Vehicle Vendetta and Entourage.