Eris

"Eris Pump-Ups back AGAIN by popular demand and because we can't get anybody to buy our new products! They really are limited edition this time!"

- Eris on Bleeter

Eris is a manufacturing company for athletic shoes and apparel featured in both the 3D Universe and HD Universe.

Description
Some radio advertisements in Grand Theft Auto III explain the "benefits" of working for the company, such as one employee (who appears to be a child) earning $1 a day. The company employs another child Joey, who once "sewed his hands together".

In Grand Theft Auto: San Andreas, Eris shops can be found in San Andreas, although the player can only buy Eris T-shirts from Binco stores. There are radio advertisements for one Eris product, called "Pump-Up shoes", a parody of the real life Nike Air Jordan basketball shoes, which also sported inflatable air pockets inside the shoe. According to Eris, 'women love winners, and winners wear shoes.'

In Grand Theft Auto IV, it is revealed that Pete Vassal, one of the founders and board members of Eris, was involved in a steroid scandal in 2008, courting more controversy. Inaccessible Eris shops also made a physical appearance throughout Liberty City. The player cannot wear anything made by the brand, however. Despite this, many pedestrians can been seen wearing Eris clothing, footwear and backpacks.

In Grand Theft Auto V, the player can find Eris shoes boxes inside Sub Urban and Discount Stores throughout San Andreas. The brand itself is also featured in the Leopolds store in Rockford Hills. Many golfers inside the golf club (such as Glenn Mather and Todd Rosenweig) wear Eris sweaters, and lifeguard units, including those in vehicles, sometimes wear Eris lifejackets. The GTA Online character can also buy an Eris clothing at any Binco or Checkout! store.

Influence
The company is a parody of. Eris means 'strife' in Greek, whereas Nike means 'victory'. The logo is also somewhat similar to that of because of letter "E" being inverted, much like the "D" and "C".

The radio commercials in Grand Theft Auto III are references to Nike's and alleged use of child labor to manufacture its products.

Grand Theft Auto IV

 * Dillon Street and Montauk Avenue, Downtown Broker, Broker
 * Manzano Road and Sacramento Avenue, Leftwood, Alderney
 * Long John Avenue, Leftwood, Alderney

Trivia

 * Derrick McReary purchases his clothing from this store.
 * The first letter in the Eris logo is actually a symbol of the five-fingered hand of Eris, a logo in the Principia Discordia as a symbol of the same-named goddess of Chaos. This is a nod to the cult of "Discordianism", a popular mock-religion popularized by The Illuminatus Trilogy.
 * An Eris shoebox with one shoe in it can be found in Playboy X's penthouse.
 * Some enemies wear Eris T-shirts in Rockstar's . The brand also makes a brief in Rockstar's Manhunt 2.

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