Phat Chips

Phat Chips is a brand of chips featured in Grand Theft Auto IV, The Lost and Damned, The Ballad of Gay Tony, Grand Theft Auto V, and Grand Theft Auto Online.

Description
Their products can be seen at newspaper stands all over Liberty City and in 24/7, Limited Service, Rob's Liquor and Ammu-Nation stores all over San Andreas. The chips cannot be purchased in any of the games. Phat Chips are marketed as a brand of potato chip that can be eaten by anyone, even those on a diet, as their adverts claim that the chips carry no fat.

Influence
It is a parody of the real chips brand called Lay's and bears a similar logo. Both also come in unusual flavours. The logo is also similar to that of Betty Crocker, a popular brand of American food products.

In the Arena War content update for Grand Theft Auto Online, Phat Chips is shown to represent the Pringles brand of stackable potato chips.

Trivia

 * "Phat" is an obvious play on the word "fat", a possible reference to the amount of fat these chips may have.
 * 'Phat' is also a slang term which means cool, excellent, or high quality.
 * Malc's jacket has a Phat Chips stamp.
 * Franklin Clinton can be seen eating a bag of chips as the player switch characters with him. This happens only after he acquired his mansion safehouse.
 * Franklin will comment on this in multiple different ways, such as "Man, snacking and I ain't even high", "Man, I need to get some health food in this damn house" and "That's like six burpee's right there". This may be a reference to the lack of edible food to restore health.
 * Oddly enough, the bags of chips seen in-game use the British English dialectal word flavour, which in American English would be spelled flavor.
 * Phat Chips' advertising campaign of no fat is a reference to the infamous use of in snack chips in the 1990s. Olestra was used as a fat substitute for the "Wow" line of brands including Lay's,, and . Olestra was notorious for potential side-effects, including abdominal cramping, loose stools, and inhibiting the absorption of some vitamins and minerals.

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