Üder Milkén

Üder Milkén is a fictional brand of dairy products in Grand Theft Auto IV, Grand Theft Auto V and Grand Theft Auto Online.

Description
The company uses Steed trucks for delivery, although the player cannot buy or drink any Üder Milkén product. Roman Bellic mentions the brand in the first mission, when he compares Liberty City to "a big Üder Milken Ice Cream shop" with "thirty-six flavors of titty".

A cowbell labelled "Üder Milken" can be seen on the side of the Candybox building in Star Junction, and the slogan appears on the scrolling electronic sign beneath. Also, an Üder Milken truck trailer is parked opposite the Betta Pharmaceuticals building in BOABO.

The brand also appears in Grand Theft Auto V and Grand Theft Auto Online where their ice creams are sold in 24-7 and Limited Service stores, alongside billboards.

Influence
It may be based on due to the European-esque name, and  due to the nature of an ice-cream shop known by its many flavors. Also, the presence of the acute accent on Milkén on the brand's name makes it similar to .

Trivia

 * The name is presumably a faux-German version of "udder milk".