Üder Milken

Üder Milken is a fictional brand of dairy products in Grand Theft Auto IV. Its slogan is "The treat from the teat". Roman Bellic mentions the brand in the first mission, when he compares Liberty City to "a big Üder Milken Ice Cream shop" with "thirty-six flavors of titty".

A cowbell labelled "Üder Milken" can be seen on the side of the Candy Box building in Star Junction, and the slogan appears on the scrolling electronic sign beneath. Also, an Üder Milken truck trailer is parked opposite the Betta Pharmaceuticals building in BOABO.