BitterSweet

"The original handheld weapon of mass procrastination."

- Description at Bawsaq.com.

bitterSweet (BAWSAQ: BTR) is a phone company in the HD Universe of the Grand Theft Auto series, advertised heavily in Grand Theft Auto IV. The player can buy their stocks from Bawsaq.com in GTA V.

Description
bitterSweet parodies Blackberry, and is advertised as highly addictive, and highly annoying. The motto for bitterSweet is ''Be Everywhere. And Nowhere''.

The logo is also styled to BlackBerry's font & style, but other companies using the same font are Whiz.

The Bittersweet name is a reference to Blackberry's mobile operating system 'Symphony OS' through The Verve song "Bittersweet Symphony".

In The Contract update for Grand Theft Auto Online, Franklin Clinton facilitates the assassination of the cofounder of the company.

BitterSweet Advertisements
The advertising for the bitterSweet focuses mainly on user testimonials, and prides itself on being "always connected, perpetually disconnected". Commercials focus mainly on the annoyances of the BlackBerry phone, such as loud alerts and a constant blinking red light for unimportant emails, the device taking most of the owners' attention and dismissing family functions. Though the BitterSweet is constantly mentioned in-game, it is not obtainable in GTA IV.

Notable Owners

 * Franklin Clinton. His phone is manufactured by bitterSweet, but the operating system is Drone. (a parody of Android Operating System.)
 * The UI design seems to nearly replicate the characteristics of BlackBerry OS 7.
 * Franklin's phone in the enhanced version of GTA V, an originally Samsung-based phone rebranded as a bitterSweet, is a coincidental jab at rumors which circulated in early 2015 about a potential BlackBerry purchase by Samsung.

Trivia

 * Sometimes, when bumping into civilians, they'll yell "My bitterSweet!" in a panicky tone, implying their bitterSweet got damaged.