Pete Vassal

Pete Vassal is the chief executive and founder of Eris Sportswear in Grand Theft Auto IV. He was famed as having the best abs of anyone running a BAWSAQ company, attributed his fitness to a punishing exercise regime. Later he admitted a chronic addiction to steroids and checked into rehab. He supports the use of child labor in Africa and South-East Asia for the company and defended that practice on the company website www.erisfootware.com.