16:20

16:20 is a brand of clothing that makes hip hop style clothes in Liberty City in Grand Theft Auto IV.

Description
It is featured in the in-game website www.peepthatshit.com under the "Hip Hop" shopping section. Its name (16:20 is 4:20 PM in military time) is more than likely a reference to the 4:20 cultural movement started by The Waldos in 1971 at San Rafael High School in California.

After gaining popularity, it has turned into an automatic association with marijuana, resulting in faux holidays such as "National Weed Day" on April 20th.

Some pedestrians wear clothing of the brand, otherwise it is mentioned on the websites www.designerslave.com, which has the brand's fake clothing available. The player cannot buy or wear the clothing of this brand.

Trivia

 * The brand's logo is reminiscent of the trademark of the rapper, who always wears one or more large and small watches as a pendant around his neck.

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