Jefferson Springfield Jr

Jefferson Springfield Jr is a Southern business magnate who is the owner of the multinational conglomerate Highmen Group in The Lost and Damned.

Overview
Jefferson Springfield Jr is mentioned to be a visionary passive-aggressive Southern entrepreneur with a demonical grin for self-aggrandizement.

According to highmenspacetours.com, Jefferson made his first million at the age of 3, bought his first Third World country at the age of 10 and was awarded a presidential medal for services to campaign funding at the age of 13.

At the time of The Lost and Damned, Jefferson spends most of his time and marketing budget on promoting his philanthropy, trying to break world records and very occasionally wondering what other people see in 'art'.

Influence
Jefferson Springfield Jr is very likely based on Richard Branson, the founder of the Virgin Group which the Highman Group is based on.