Customer is King

Customer is King is an official song in Grand Theft Auto Online added as part of the After Hours update.

It and Ich muss los are both songs on the 2018 Customer is King EP album added to the GTA Online Nightclub DJ set as well as the first release of Los Santos Underground Radio by Solomun.

Music Video
"Watch the debut video for ‘Customer Is King’ as Solomun tries to make his deliveries among the everyday chaos of the city of Los Santos. Created entirely within Grand Theft Auto V, the video is part of an ongoing collaboration between Solomun and Rockstar Games."

- Diynamic #100 description.

"Check out our music video for “Customer Is King” as featured on Noisey and watch Solomun as he puts in a hard day’s work making deliveries across Los Santos while trying not to get caught up in the everyday chaos of the city. Shot entirely inside the world of GTAV, this is also the first time a real world artist has debuted new music via their own story inside the GTA universe."

- Rockstar Games description.

Customer is King is the first song specially made for Grand Theft Auto to have its own music video. The video was uploaded to YouTube on August 1st, 2018, produced by Rockstar Games and Diynamic #100 and shot entirely in the world of GTA V.

The Customer is King Music Video revolves around Solomun who is given the task of making deliveries across Los Santos among the daily chaos. While on his travels, snippets of the GTA V story mode plot have consequences which affect his delivery time. During the video, pieces of Heist missions, including The Jewel Store Job, Blitz Play and The Big Score (Subtle approach), make appearances, as well as minor references to other missions. (See Easter Eggs)

Solomun has three pickup and delivery requests during the video: All three pickups are references to property stolen or used during major heists in GTA V.
 * Take a pickup from LSIA to the De Santa Residence.
 * Collect a Dubsta from Los Santos Customs in Burton to Lester Crest at Darnell Bros.. The Dubsta is later used during The Big Score.
 * Steal a money bag lost during The Big score and deliver it to Devin Weston at his hillside mansion.



Easter Eggs
Many Easter eggs, both hidden and clear, are featured throughout the video, often involving characters other than the three main protagonists of GTA V making minor appearances.
 * (0:09) Johnny Klebitz throwing a ball for a dog.
 * (0:22) Omega pushing a man against a wall on top of Liquor Ace.
 * (0:29) Avi Schwartzman punches a man in the face on a rooftop.
 * (1:00) The Space Monkey Street Artist spray-painting on a wall under the Olympic Freeway. Willy and Jesco White also appear in this scene.
 * (1:06) Lazlow Jones runs across the street between cars, jumping over the hood of a Dominator. There are no drivers in the cars.
 * (1:16) A Space Ranger is stood in the road as a Burrito drifts in the intersection of Portola Drive.
 * (1:32) Beverly Felton taking a photograph of women practicing yoga outside the Rockford Hills Sign.
 * (1:34) Kyle Chavis can be seen jumping out of the window of the De Santa Residence as Amanda walks out of the front door.
 * (2:36) Ron Jakowski emerges from inside a skip outside Darnell Bros.
 * (3:29) A Mime hitting a person over the head with a guitar.
 * (3:32) A police woman hitting a police officer over the head.
 * (3:35) Two men grab Tracey De Santa from a beach party, pulling her into the back of a van.