Yogarishima

Yogarishima is a Japanese high fashion clothing company featured in Grand Theft Auto IV, Grand Theft Auto V and Grand Theft Auto Online.

Description
Its logo depicts a man performing the "plow" position most common in typical yoga exercises. However, due to Rockstar's sexual humor, the logo is more meant to show the man performing auto-fellatio on himself.

Yogarishima is featured in the in-game website www.peepthatshit.com under the "High Fashion" shopping section.

It could be a reference to.

Trivia

 * The name Yogarishima is seemingly a mix between the word yoga and shima, a common suffix for Japanese surnames. Additionally, the word yogaru (良がる) in Japanese is a slang for moaning (during an intercourse).
 * The windows of the Little Italy branch feature the motto "Be a karma chameleon", referencing the song "".

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