Obey

"Redefining Style."

- Slogan

Obey is a German luxury automobile manufacturer in the HD Universe of Grand Theft Auto, however, their products only appear in Grand Theft Auto V. It is based on the real life manufacturer Audi.

Overview
The company was first spotted by a poster in Michael's Trailer. The name alludes to the founder of Audi, August Horch. Since he was prevented from using his surname in the branding, he decided to name his company Audi. "Horch!" in German means "hark!" or "hear!", which is Audi in Latin.

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